PROJECT
Leon City

WORK CATEGORY
Branding
Visual Identity

YEAR
2022




PROJECT DETAILS

Leon city in Mexico is a vibrant and lively city that celebrates its culture and traditions. The annual balloon festival is a wonderful representation of the city's colorful and playful nature.

The use of a balloon as a symbol is fitting as it embodies both the ideas of color and lightness, as well as the notion of floating and freedom. The bright colors of the houses in Leon also reflect the city's lively and festive atmosphere, creating a welcoming environment for visitors.

It's great to see how the key idea of a balloon can be used to represent the essence of a city and its people.



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